01. Heritage Sites and Preservation
China’s cultural tourism is not only built on its vast array of tangible and intangible heritages but also on strategic preservation and accessibility. With 55 declared World Heritage Sites, including icons like the Great Wall, Forbidden City, and Terracotta Army, these sites are not just national treasures but integral parts of world heritage. A prominent example is the Dunhuang Mogao Caves. Managed by the Dunhuang Academy, their approach to conservation, research, and promotion has significantly increased both tourist numbers and revenue. From 2016 to 2017, visitor numbers grew by 4.31 times, and tourism revenue increased by 5.21 times, making the caves a global destination for exploring Chinese art, religion, and history.
02. Cultural Tourism’s Impact on China’s Soft Power
Cultural tourism wields substantial influence on the global stage, accounting for about 37% of the total tourism industry. This highlights the economic and social importance of cultural tourism. The influx of tourists benefits many local businesses, revitalizing lesser-known regions and rural areas rich in cultural heritage. Cultural diplomacy, now an essential part of China’s foreign relations, incorporates cultural and tourism aspects. According to the Ministry of Culture and Tourism, China’s investment in cultural and tourism activities rose by 6.2% in 2022, accounting for 0.46% of the total fiscal expenditure.
By showcasing traditional crafts, arts, and customs, China attracts international visitors, deepening their understanding of Chinese cultural heritage and helping to present a more nuanced portrayal of China’s cultural identity.
03. Shaping Global Narratives
Moreover, cultural tourism allows a country to shape global narratives, influencing perceptions of its cultural heritage, and enhancing its soft power and cultural influence. For instance, China’s involvement in establishing “The Alliance for Cultural Heritage in Asia” promotes cross-regional cooperation and contributes to global cultural heritage conservation management.
Source: CGTN
This international collaboration not only helps preserve cultural heritage but also strengthens cultural exchanges between different countries and peoples. By sharing stories, traditions, and artistic creations, cultural tourism fosters a more nuanced understanding of different cultures, breaking down barriers and promoting empathy. This form of cultural exchange presents a more diverse and inclusive image of China to the world.
04. Technological Innovations in Chinese Cultural Tourism
In 2023, technology integration in cultural tourism is set to revolutionize the sector. Augmented Reality (AR) and Virtual Reality (VR) are providing new ways to break through developmental bottlenecks in the cultural and tourism industries.
These technologies enable virtual tours of historical landmarks, interactive exhibits, and virtual cultural events, making them accessible to a wider audience and facilitating cultural exchange. Additionally, Artificial Intelligence (AI) and big data analytics introduce new business models and immersive experiences. AI-driven recommendation systems offer personalized suggestions to tourists, while big data provides valuable insights into visitor preferences and trends, allowing for improved destination offerings.
The convergence of the Internet of Things (IoT) and big data technology is also aiding sustainable development in tourism. By leveraging these innovations, the industry can focus on digital construction and the development of new cultural tourism products, leading to faster and more robust industry growth.
05. What Can We Do to Promote Chinese Cultural Tourism?
Enhancing the global influence of Chinese cultural tourism hinges on showcasing its unique cultural appeal. Young Chinese individuals can actively contribute to this field in several ways. Pursuing academic studies in fields like cultural heritage management or tourism provides in-depth knowledge and expertise. Volunteering or interning at cultural organizations, museums, or heritage sites offers hands-on experience and the opportunity to contribute skills and knowledge. Engaging in cultural exchange programs and utilizing digital media platforms are effective means of promoting Chinese cultural heritage. Actively participating in community initiatives, exploring entrepreneurial opportunities, and continuous learning and networking are also key avenues for making a meaningful impact.
By seizing these opportunities, the preservation and promotion of China’s cultural heritage can be sustainable while fostering greater appreciation and understanding among diverse audiences worldwide.
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Author： Winsome Chan, Ziru Hong
Reviewer： Jason Guo
Reference:
https://www.globaltimes.cn/page/202308/1297357.shtml
https://english.news.cn/20230917/5375de447cca4049b169502b71b8781f/c.html
https://thediplomat.com/2023/05/whats-behind-chinas-new-alliance-for-cultural-heritage-in-asia/
https://www.futuremarketinsights.com/reports/cultural-tourism-market
